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Berkeley

A mobile phone close-up showing a San Francisco Museum of Modern Art event page offering a free ticket to students.

Berkeley objectives

What feasible opportunities should we roadmap for an expanded Arts Passport program at UCB?

  1. How might new archetypes work with the system?
  2. Some tickets were not picked up. What’s going on?
  3. Heuristic evaluations and planning
A journey map close-up showing the following stages as columns with archetype as rows: Sign in, Manage users, Submit event, Approve event, List events and provide details, Reserve ticket, Pick up ticket.

Berkeley objective one

How might archetypes work with the system?

I developed and mapped user stories based on needs and objectives for admins, partners, students, staff, and guests. An event and ticket journey combines stories for discussion and collab.

Five mobile phone screen explorations with reserve, claim, and event details buttons. An exploration labeled "Paper ticket reserved for pick up" provides a location for pickup, reservation number, and QR code.

Berkeley reserve ticket

Archetype flows

The student user stories explore ticket types, an optional date task, and an email ticket from the Oakland Museum of California. Many of these initial explorations would be staged for later, during planning.

Berkeley objective two

Some tickets were not picked up?

If students have an expectation of arriving at a venue with just an ID or the app, but partners need to use their own ticket systems, what do we do? This exploration prompts and directs to a location on campus.

Wireframe mobile flow and screen layout explorations for the student archetype: list events, filter events, show details, reserve ticket, pick-up, check-in, and earn rewards.

Berkeley wireframe

Wireframe prototype

This exploration combines several pages to reduce complexity and provide an overview with less navigation. Headings and hierarchy match JTBD needs. Well-defined challenges provide progress, easy wins, and rewards.

A mobile wireframe check-in exploration using a series of mascot footprint illustrations to display check-in progress towards the next reward.

Berkeley rewards

82% of Berkeley students are car-free

The student wireframe concepts were combined for discussion. Are transportation credits and ticket unlocks the right rewards? Are the provided rewards desired? Is check in reasonable?